Startup Valencia hosted a working session this week between startups from the Valencian ecosystem and media professionals with a clear goal: to bring journalists closer to the stories, projects and people driving technological innovation from the Comunitat Valenciana.
The session responded to a shared need. Startups need to explain what they do more clearly, communicate their impact and gain visibility beyond the usual innovation circles. Media outlets, for their part, are looking for stories with real names, concrete data and news value. The meeting point between both worlds is becoming increasingly important: for innovation to reach society, it must first be told well.
The event brought together professionals from Economía Digital, La Razón, SER, La Vanguardia, elDiario.es, DISRUPTORES, Radio Valencia Cadena SER, El Economista, Las Provincias and Europa Press, who had the opportunity to learn first-hand about the projects presented and speak directly with their founders and teams.
During the welcome remarks, Nacho Mas, CEO of Startup Valencia and VDS, highlighted the evolution of the Valencian entrepreneurial ecosystem and recalled that the Comunitat Valenciana already has more than 1,700 active startups. He also underlined the recent recognition of VDS as an Event of Exceptional Public Interest, approved by the Spanish Council of Ministers, a declaration that strengthens Valencia’s international positioning as a tech hub and consolidates the role of Startup Valencia as a connector between startups, institutions, corporations, investors, talent and media.
The session brought together ten startups that reflect the diversity and growing maturity of Valencian entrepreneurship. The aim was not only to showcase emerging technology projects, but also to offer a broader snapshot of what is happening in the region today: young startups, more established projects, social impact solutions, artificial intelligence, electric mobility, cybersecurity, sustainability, experiential travel, automation, insurance and new forms of employment.
Each startup had three minutes to present its project to the media. The agile and direct format made it possible to bring together, in a single morning, several conversations about the challenges and opportunities shaping the evolution of Valencia’s innovation landscape. After the presentations, journalists shared impressions and recommendations on how to turn a business proposal into a story capable of connecting with a wider audience.
One of the most repeated messages was the importance of focusing on people. Behind every startup there are founders, teams, learnings, difficult decisions and journeys that help explain the value of each project. For the media, a good story is not built only on technology or metrics, but also on context, purpose and the ability to explain why a company is solving a relevant problem.
Among the participating startups was Kämpe, a platform created by Zubi Group that trains and integrates young people into high-demand technical professions. V2C also took part, specialising in electric vehicle charging solutions based on Spanish and European technology; alongside Amaia Cuida, which applies artificial intelligence to management and personalised care in nursing homes; and Your Friends Are Boring, a startup reinventing group travel through shared experiences and communities with common interests.
The session also featured Emendu, which automates IT management for companies; Zeeguros, a reverse auction platform for insurance policies; Voicit, which applies artificial intelligence to talent selection processes; ByteHide, specialised in cybersecurity for applications; Gravity Wave, which transforms plastic collected from the sea into new materials; and GuruSup, which automates customer service through advanced artificial intelligence.
The selection of startups offered a highly representative picture of the current state of Valencian technological innovation. Some are already in international expansion phases. Others have years of experience, consolidated clients and specialised teams. There are also more recent projects opening up new market categories or applying technology to social, industrial and business challenges. All of them share something important: they show that the Valencian ecosystem can no longer be explained through a single label.
The event also served as a reminder that good communication is part of a startup’s growth. An innovative company does not only need to develop a strong product, attract talent or access investment. It also needs to explain what problem it solves, why it matters and what impact it can generate. In an increasingly competitive environment, the ability to build a clear narrative can make the difference between going unnoticed and opening up new opportunities.
For Startup Valencia, this connection between startups and media is part of a broader mission: strengthening the tech ecosystem, giving visibility to entrepreneurial talent and creating new opportunities for startups building from Valencia. The relationship with the media is key to ensuring that the growth of Valencia’s tech hub is known, understood and valued beyond the sector itself.
The session concluded with a networking coffee, where journalists and entrepreneurs were able to continue conversations, exchange contacts and explore potential future stories.
Beyond the presentations, the session left a clear idea: Valencia has startups capable of competing, growing and generating impact, but also human stories that deserve to be told.
