At a time when innovation in corporate communication is becoming a key pillar for success, Vidext, the Valencia-based startup specializing in the creation and analysis of corporate audiovisual content, has established itself as a leader in transforming digital communication for businesses. Now, as a new supporter of Startup Valencia, the company reaffirms its commitment to the region’s entrepreneurial and tech ecosystem.
Following a recent Series A round of €6 million led by Flashpoint, the international fund behind companies like Shazam, Chess.com, and Guesty, Vidext embarks on a new phase driven by innovation and the development of disruptive products. On September 25th, the company will launch Vidext Boost, a tool designed to revolutionize Marketing and Sales processes through artificial intelligence.
We spoke with Vidext’s founders, Jon Enriquez, Beñat Arrizabalaga, and Andoni Enriquez, about the company’s origins, their vision for the future of audiovisual content in businesses, and the impact of artificial intelligence on communication and sales processes.
How would you define Vidext’s value proposition?
We provide design and analytics tools that make it easier to create attractive corporate content and maximize its business impact. We help companies communicate more effectively, generating materials that not only stand out in a saturated market but also reveal how the audience consumes and interacts with them. This allows companies to gain key insights to make decisions with greater control and confidence in their daily operations.
What motivated you to launch Vidext and how has the company evolved since its inception?
Recently, we closed a Series A round of 6 million euros led by Flashpoint, the international fund behind Shazam, Chess.com and Guesty. This transaction not only marks its first investment in Spain but is also a huge vote of confidence in our vision, our technology, and our team’s talent.
Vidext was born with the purpose of transforming corporate communication, replacing long texts, PDFs, and static presentations with videos that increase engagement and improve our clients’ brand perception. After years of helping Human Resources and Training teams, we are now broadening our scope: starting on September 25 we will launch Vidext Boost, a product designed to optimize lead generation, qualification, and Marketing and Sales processes, taking our vision of innovation into new business areas. This makes us the reference platform that automates company processes with Artificial Intelligence.
Your focus on personalized video automation places you in an innovative sector. What technologies or methodologies do you use to achieve this?
Yes, we are in an innovative and fast-growing sector, where technological advances allow us to make our product more complete and competitive. For us, technology and artificial intelligence are not an end in themselves, but a means to generate useful solutions and disruptive products.
We have developed our own model that adapts to the needs of each business, applying technology in an innovative way to achieve real impact. We analyze, understand, and use technology in a visionary, transparent, and controlled way, empowering companies and facilitating their transition to new work models, without fear and with full control.
What are the main use cases where your solutions are having the greatest impact?
Vidext Visual, our core product, has revolutionized the creation of training content. What used to be long and boring documents or presentations is now transformed into dynamic, fast, and easy-to-consume videos, which has had a huge impact on our clients’ efficiency. Thanks to this, we have drastically reduced onboarding times, improved employee retention, and increased their engagement, aligning them more effectively with the company’s vision.
In addition, Vidext Visual has made a difference in critical areas such as occupational risk communication, helping to reduce sick leave and keep teams more aware and prepared. We also support Customer Success teams by standardizing processes and optimizing their time. And not only that: we have facilitated the international expansion of our clients, enabling them to adapt all their content into any language in just minutes. With Vidext, transforming corporate communication stops being a bottleneck for teams and becomes a real competitive advantage.
Now, with the launch of Vidext Boost, we are ready to take the leap and support other teams. We have been working for months with trusted clients to improve their sales process and increase their conversion. The feedback has been very positive and has helped us finalize the product’s features ahead of the launch.
What upcoming milestones or exciting projects do you have in the short or medium term?
On September 25 we are launching Vidext Boost, our new product designed to transform the way Sales, Marketing, and Design teams create and optimize their presentations with artificial intelligence. Vidext Boost not only allows more impactful content to be generated but also makes it easier to track how users interact with it, providing key insights to continuously improve communication and sales processes.
For the launch, we have prepared an exclusive webinar. If you want to discover how presentations are about to change in the new era of sales, you can sign up here.
In the medium term, thanks to the boost from our recent funding round, we are already preparing our international expansion. With this new product, we aim to enter the UK market and bring Vidext’s innovation to an even broader audience.
What motivated you to join Startup Valencia as supporters?
We joined Startup Valencia because we believe in the enormous potential of the Valencian ecosystem. There are exceptional startups and, by working together, we can create synergies that position Valencia as a benchmark in innovation and technology. Strengthening this community will help us attract talent and allow our companies to keep evolving.
How would you assess the tech sector in the region? How do you see its evolution?
The tech sector has grown exponentially in recent years, but there is still much to be done. We believe that companies must play a leading role in how people will live and work in the coming years. For us, the time has come to take a step forward, gain greater international visibility, and contribute our vision to consolidate the region as a benchmark in innovation.
