Haaku’s is an innovation in the traditional churro concept. It creates innovative, Instagrammable churros with a unique formula, free of oil-fried ingredients, and topped with sauces, toppings, and ice cream. They sell their products through takeaway and delivery from colorful and cheerful stores, with a carefully curated and distinctive aesthetic that breaks with the traditional churro shop concept. They are also digitizing the sales process to offer a better customer experience.