Startup Valencia and Feria Valencia have joined forces to improve the competitiveness of Valencian industry. With this objective, both entities have signed a collaboration agreement that will bring innovative solutions developed by the agents of the Valencian entrepreneurial ecosystem closer to the business network.

As Juan Luis Hortelano, President of Startup Valencia, points out, adding value to the productive sectors of the region is one of the hallmarks of Feria Valencia. “Creating a framework of collaboration with this institution provides the opportunity for the Valencian entrepreneurial ecosystem to make public its proposals and present them more directly and effectively to its target audience, as well as providing companies with the open innovation space they need to be more competitive“, he explained.

In addition, this alliance seeks to facilitate direct contact between the startups and the markets at which their products and services are aimed, depending on the stage of development they are at. In this way, tech and innovation companies will be able to test their products, meet potential customers, find investors and give visibility to their proposals. All these actions will be aimed at consolidating their presence and business model.

Valencian entrepreneurs will also have access and preferential conditions in the spaces of Feria Valencia to participate in the institution’s own events. Likewise, the development of activities and content that complement commercial participation is also envisaged.

Startup Valencia will put in place the necessary mechanisms to disseminate the actions and opportunities that Feria Valencia offers to the entire entrepreneurial ecosystem. 

For the general manager of Feria Valencia, Enrique Soto, this is a “great agreement that will allow exhibitors at all our fairs to have preferential access to the work of startups”. Soto believes that initiatives that facilitate innovation in business are key to facing times like these in which changes are happening at great speed.

 

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